Earn your eco-bragging rights

By Drishti Vij

20th March 2020

Clothing that are built to last

The question of sustainability is one of the most paramount concerns of fashion today, given that climate crisis is the centre of international conversation. Nature is one of our most crucial sources of inspiration for The Burnt Soul. Thus, as a brand, it is important for us to build our products in a way that aren’t just aesthetically good-looking but also give back to the planet. 

To start you off, we thought we would begin with answering some simple questions you might have. So, what is sustainable fashion and how do we contribute to it? Read on for answers…

WHAT IS SUSTAINABLE FASHION?

While sustainability is a term still largely not understood, we believe it’s important for fashion brands to be a part of this conversation and contribute in whatever way, big or small, possible. To elucidate this, we were reminded of Whitney Bauck on Green Dreamer Podcast, “Regardless of what your background is, we can all agree on some really basic things—no one should die to make a T-shirt, and we shouldn’t be pouring toxins into our planet.”

In simple terms, sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly.

BUY LOCAL

Buying local brands is an important aspect of contributing to the planet. It allows you to know your garment personally because it’s made by someone you know. Transparency is of utmost importance today. If you value eco-friendly initiatives, then it's important to buy local.

NATURAL V/S SYNTHETIC

Natural materials like hemp, linen, cotton, silk, wool, leather, and cellulose fibers (i.e., synthetically made fibers originating from plant sources, including viscose, rayon, lyocell, etc.) are generally preferable over virgin, petroleum-derived synthetics like polyester, acrylic, and nylon.

This is because natural fibers are biodegradable and can compost cleanly back into the soil (assuming there are no harmful chemical residues left in the fabric), unlike synthetic fibers that will not biodegrade and instead sit in landfills, continually leaching toxic chemicals and fumes.